Gerry Barker & Amy Serrano

Gerry Barker

President | Barker Specialty Company

Gerry Barker, President of Barker Specialty Company, has been instrumental in propelling the company to the forefront of the promotional products industry. His leadership earned the company the 2022 Counselor Distributor Family Business of the Year title, highlighting its commitment to clients, the company, and the community. Gerry’s vision for blending tangible promotional products with digital advancements, such as NFTs, demonstrates his innovative approach to business. Under his guidance, the company has introduced strategic initiatives like end-user trade shows and enhanced in-house production capabilities. Gerry’s unique journey from teaching in Samoa to leading a multi-generational business underscores his blend of humanitarian insight and business acumen, driving the company from its early days of selling souvenir items to becoming a leader in promotional products and digital innovations. Moreover, Barker Specialty’s recognition as a top workplace reflects its dedication to fostering a positive work culture and supporting its employees' growth and engagement.

Barker Specialty Company was recognized in the Counselor 2024 Best Places to Work. This distinction highlights the company's commitment to fostering a positive work culture, creating growth opportunities, and supporting education and learning. Key attributes contributing to its ranking include alignment with company goals, flexible work arrangements, team cooperation, and job satisfaction. Additionally, Barker Specialty offers comprehensive benefits, engagement initiatives, recognition programs, and opportunities for community involvement, underlining its innovative, passionate, and collaborative work environment​.

Amy Serrano

CRO  | Barker Specialty Company

Under Amy's leadership, Barker Specialty Company, recognized as Counselor’s 2022 Distributor Family Business of the Year, has cemented its reputation for fostering a positive work culture. Amy passionately believes in creating an environment that feels like family, emphasizing teamwork, flexibility, and alignment with company goals. She strongly advocates for employee engagement, promoting initiatives that encourage education, professional growth, and community involvement.

Barker Specialty is celebrated for its innovative approach to business, passionate commitment to service, and collaborative work environment. The company prides itself on offering a comprehensive health and benefits package, alongside unique perks such as an Employee Engagement Committee, birthday recognitions, a peer nomination recognition program, volunteer opportunities, and annual celebrations that underscore its commitment to its staff.

Amy Serrano's vision for Barker Specialty is about achieving business success and nurturing a workplace that values innovation, passion, and collaboration. Her efforts in promoting a supportive and dynamic work culture have been instrumental in positioning Barker Specialty as a desirable workplace where employees feel valued, motivated, and connected to the company's mission.